TL;DR
A 360 product video is a short clip of one item turning a full circle on the spot. All three big marketplaces take it as a plain MP4, but they disagree on length, size and shape. Here is the whole answer in one table, checked against each platform's own help pages in September 2026.
| Shopify | Etsy | Amazon | |
|---|---|---|---|
| Length | Up to 10 minutes | 3–15 seconds | Expects longer clips; see below |
| File size | Up to 1 GB | Up to 100 MB | Up to 5 GB |
| Resolution | Up to 4K | 500 px floor, 1080 px ideal | Up to 1080p |
| Format | MP4, MOV, WebM | Most common formats | MP4, MOV |
| Best ratio | 16:9 or 1:1 | 1:1 or portrait | 16:9 |
| Videos per product | Many | 2 per listing | Up to 4 |
| Audio | Kept | Removed | Kept |
A spin clip made with the AI 360 Product Video Generator is a 768p MP4 between 5 and 15 seconds long. That drops straight into Shopify and Etsy. Amazon wants more than a single turn, and the section on Amazon explains how to get there.
What a 360 product video actually is
The phrase covers two different things, so it pays to be precise. A 360 product video is a flat MP4 in which the product rotates in front of a fixed camera, the way it would on a turntable. Shoppers watch it like any other video. It is not an immersive 360° scene you look around inside; that is a panorama, and Shopify, Etsy and Amazon do not accept those in the product gallery at all.
Stores care about the turntable kind because it answers the questions a flat photo leaves open: what the back looks like, how the base is finished, how deep a colour really is. Etsy's own seller guidance says listing videos can improve how a listing shows up in Etsy search, and Shopify serves product videos through the same gallery as images, so the clip sits exactly where the buying decision happens.
How the spin clip is made
Traditionally you needed a motorised turntable, a lightbox, a tethered camera and an afternoon per product. The AI route replaces that with one photo. You upload a clean product shot, describe the motion in a sentence, and the model renders the sides your camera never saw as one continuous rotation. Your photo becomes the first frame, so the opening second shows the real colour and label rather than an approximation.
The output specs are the same for every platform:
- MP4 at 768p, any whole length from 5 to 15 seconds
- 4 credits per second, so a 5-second spin is 20 credits and a 15-second one is 60 (see pricing)
- Six aspect ratios: 16:9, 9:16, 1:1, 3:4, 4:3 and 21:9
- Render time of roughly two to five minutes, then the clip lands in My Works for download
One practical note on aspect ratio. In text mode the ratio is set directly. In image mode the output follows your photo; if you pick a different ratio, the generator pads the photo with white to fit before rendering. That padding is invisible on a white product shot and very visible on a coloured background, so photograph on white if you plan to change the frame.
Shopify: the most forgiving of the three
Shopify's product media accepts video files up to 1 GB, up to 10 minutes long and up to 4K resolution, in MP4, MOV or WebM. Whatever you upload, Shopify transcodes it and serves it as MP4 or HLS at 480p, 720p or 1080p depending on the shopper's connection. A 768p spin is well inside every limit.
Upload it from the product page in the admin, under Media, exactly as you would an image. Two habits make the clip earn its place:
- Put the spin second, not first. The first gallery slot is the thumbnail shoppers see in collections; keep that a still photo. The spin belongs in slot two, where it plays for anyone who has already clicked through.
- Match the gallery's shape. Most themes crop gallery media to one ratio. If your product photos are square, render the spin at 1:1; if they are landscape, use 16:9. A mismatched ratio shows as letterbox bars on an otherwise tidy page.
Most themes show a play button rather than autoplaying. Dawn has a looping option in the product page settings, which suits a spin clip because the last frame matches the first.
Etsy: short, silent and square
Etsy is the strictest on length and the most generous on placement. At the time of writing, its help centre allows up to two videos per listing, each between 3 and 15 seconds, at most 100 MB, and strips any audio on upload. Resolution has a floor of 500 pixels and an ideal of at least 1080 pixels. Videos sit in the listing image carousel, so buyers see them while flipping through photos.
The 5-to-15-second window is exactly the range the generator produces, which is not a coincidence. A full turn reads well at 6 to 8 seconds; anything under 5 feels rushed.
Because Etsy displays the video inside the same carousel as images, and most Etsy shoppers are on phones, 1:1 or a portrait ratio like 3:4 fills the screen better than 16:9. A 768p spin clears Etsy's resolution floor comfortably and is below its ideal, so keep the product large in frame rather than small on a wide backdrop, and the difference is invisible on a phone.
Amazon: 16:9, and longer than one turn
Amazon accepts MP4 and MOV up to 5 GB, up to 1080p, and displays videos in the product page's media block and in a Videos section further down. Uploads go through Catalog, then Upload and Manage Videos, and every video is reviewed before it appears; Amazon says approved clips typically show up within about three days, longer around the holidays. Eligibility depends on your account type and, for some programmes, your selling history, so check the upload page before you plan a batch.
Two things make Amazon different from the other two stores:
- Amazon expects a longer video. Its own guidance for shoppable videos describes clips of a minute or more, and its general advice recommends at least 30 seconds. A single 10-second spin is thin for that slot. The fix is cheap: render a clockwise turn, a counter-clockwise turn and a close-up spin, then join them in any free editor into a 30-to-60-second clip. Alternatively, use the spin in an A+ content video module, where a short loop is at home.
- Amazon polices the content, not just the file. Videos with prices, promotions, external links, competitor references or review quotes get rejected. A spin clip on a plain backdrop with nothing but the product passes cleanly, which is one reason turntable footage is popular there.
Always render Amazon clips at 16:9. That is the ratio the media block is built around, and a square or portrait clip is shown with bars.
Step by step: from one photo to three stores
- Shoot or pick one photo. Front three-quarter view, product centred, even light, white or plain background. This becomes frame zero of the video.
- Decide the ratio per store before rendering. 16:9 for Amazon and landscape Shopify galleries, 1:1 for Etsy and square galleries. Rendering once per ratio is cheaper than cropping afterwards.
- Describe the motion, not the scene. Something like "one slow full turn on the spot, camera fixed, background unchanged, label stays sharp." Describing a new backdrop makes the model change the background mid-clip, which breaks the loop.
- Pick a length. 6 to 8 seconds for Etsy and Shopify; 10 to 15 seconds if you plan to chain clips for Amazon.
- Render, review, download. Watch the full turn once. Check the label, the back and the base, since those are the parts the model inferred. Re-run if anything drifts.
- Upload. Shopify: product Media. Etsy: listing photos and video. Amazon: Upload and Manage Videos, then wait for review.
Mistakes that get clips rejected or ignored
- Wrong ratio for the slot. The most common one. Letterbox bars look like a mistake to shoppers, and Amazon's media block is 16:9 only.
- Relying on audio. Etsy removes it; Shopify and Amazon autoplay muted in many contexts. Treat every product video as silent.
- A busy background. It distracts in the gallery and, on Amazon, invites a review flag if anything in it reads as text or branding.
- Sending a 5-second clip to Amazon on its own. Chain three spins or use A+ instead.
- Skipping the review. The model infers the hidden sides. On most products it is right; on a product with text wrapping around the back, check before you publish.
FAQ
Can I use the same 360 product video on all three stores? Yes for Shopify and Etsy, which both accept a 5-to-15-second MP4 as is. For Amazon, use it as a segment of a longer clip or in A+ content rather than as the only video.
Does a 768p video look sharp enough? On Shopify and Amazon the file is transcoded to 720p or 1080p for delivery anyway, and on Etsy most viewing happens on phones, where 768p at 1:1 fills the screen. Keep the product large in frame and it reads as crisp.
How much does one clip cost? 4 credits per second, so 20 credits for 5 seconds and 60 for 15. Credit packs start at 100 credits and do not expire; details are on the pricing page.
Do I need a different tool for a 360 panorama? Yes. A turntable spin and an immersive panorama are different outputs. The AI 360 Product Video Generator makes the spin; for an equirectangular scene you look around inside, use Text to Panorama AI.
